PEAK PERFORMANCE PROJECT COMES TO ALBERTA

Electro-rocker Rykka was the 2013 winner of the Peak Performance Project, which has now come to Alberta for its inaugural year.

Electro-rocker Rykka was the 2013 winner of the Peak Performance Project, which has now come to Alberta for its inaugural year.

SEVEN-YEAR CONTEST OPENS TO ALL ALBERTA BANDS

Originally a partnership between Vancouver radio station, 102.7 The PEAK, and Music BC, the Peak Performance Project is an intensive, week-long professional development camp designed to provide serious bands with the hands-on experience and tools to continue to further their careers in the music industry. Artists benefit from close access to mentorships from some of the industry’s top professionals as they are guided through lessons in music business acumen, live performances, songwriting, marketing and promotion.

The Boot Camp builds on bands’ DIY success and furthers that philosophy, leveraging the innate talent that selected bands have demonstrated and fine-tuning it for wider consumption. The series of intensive workshops is designed to elevate the best talent in the province to their fullest potential.

This year marks the inaugural Peak Performance Project in Alberta. In partnership with The PEAK 95.3 launching in Calgary, Alberta Music will run the project, furthering their mandate to develop Alberta musicians’ careers and increase the province’s visibility on national and international scales. Twelve finalists will participate in the program, each receiving $5,000 to spend towards their career development. These 12 artists will join their counterparts in British Columbia to participate in the Boot Camp. From those 12, three winners will receive large cash prizes to be put towards their career: the first place winner will receive $100,095.30, the second place winner will receive $75,000 and the third place winner will receive $50,000.

Submissions to the Peak Performance Project are open all month, from April 1 to May 2. Apply online at www.peakperformanceproject.com. For more information, contact Chris Wynters (Edmonton) at chris@amia.ca or Lindsay Shedden (Calgary) at lindsay@amia.ca.

By Sebastian Buzzalino
Photo: Christopher James

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